The story of Pjur begins in 1995.

At that time, silicone-based lubricants were not at all common. Pjur then launched pjur ORIGINAL: a silicone-based lubricant that, according to Pjur, was the first of its kind. Its main advantage was long-lasting smoothness, meaning you didn't have to keep reapplying lubricant.

That turned out to be a bullseye.

What started with one product grew over the following years into a complete range for various forms of intimacy.

The Pjur collection now consists of more than 60 premium intimate products, including water- and silicone-based lubricants, products for stimulation, and products focused on delaying orgasm.

And what I love is: the core philosophy has actually never changed.

Not everyone wants to use a silicone-based lubricant.

That is why Pjur introduced the AQUA line in 2001: a premium water-based lubricant.

A water-based lubricant has a different character than a silicone-based one. It feels light, is easy to wash off, and is a popular choice for daily use.

For many people, water-based is also a great choice when looking for a lubricant that works well with different types of sex toys.

Another important step in Pjur's history came in 2010, when the Pjur med series was introduced.

This line was developed with people with very sensitive skin and sensitive mucous membranes in mind.

That fits perfectly with the Pjur philosophy: not just looking at pleasure, but also at comfort, quality, and safety.

Because especially with products that you use on such a sensitive part of your body, you want to know what you are using.

Although Pjur is primarily known for its lubricants, the range has expanded considerably over the years.

Consider, for example:

Lubricants

From silicone-based to water-based and various specialized variants.

Intimate care

Products focused on caring for and moisturizing intimate skin.

Stimulation

Pjur has various products that can support sexual stimulation.

Delay products

For men who want to prolong their stamina, Pjur has developed special products.

Products for specific preferences

From anal care to products for various sexual preferences and forms of intimacy.

The current range actually perfectly reflects just how diverse sexuality can be. There is no single product that works for everyone.

At Happytoys, we naturally look beyond just the brand name on a package.

We want to offer products that we truly believe in ourselves.

Pjur is a perfect fit for that.

The brand now has 30 years of experience, an enormous international presence, and a product range that goes much further than just a standard bottle of lubricant.

From the classic pjur ORIGINAL to pjur AQUA, pjur BACK DOOR, pjur med, and various specialized products: there is a Pjur product for a wide range of needs.

And all the while, the brand continues to innovate.

Feel the Real

And honestly, I think that is a very fitting slogan.

Because ultimately, sex isn't about complicated tricks or perfect images.

It's about feeling. About touching. About exploring. About pleasure.

And sometimes it's just about lying in bed together without having to go anywhere.

With its products, Pjur tries to help with exactly that: ensuring that intimacy becomes more comfortable and more enjoyable.

Personally, I find that important. Sexuality is different for everyone.

What you find amazing, someone else might not find interesting at all. And vice versa.

There is no right or wrong as long as it happens with mutual consent, respect, and consideration for each other's boundaries.

I would actually like to keep it very simple: You don't have to make sexuality complicated.