You might already know Happytoys as an online sex shop, but there is of course a whole story behind that webshop. And I would love to tell you that story myself.

Because for me, Happytoys is much more than just a webshop where you can order a vibrator, dildo, masturbator, or other sex toy.

For me, it is primarily about pleasure, discovery, trust, and daring to be yourself.

And, of course, about my favorite motto:

Better Happy than Easy. ❤️

When I started working on Happytoys, I knew early on that I wanted to do things differently than a standard webshop.

Of course, a webshop needs to have a great selection and ordering must be easy and secure. But I believe that when it comes to products surrounding sexuality, there is something even more important: personal advice.

After all, you don't just buy a sex toy because it happens to be at the top of a list.

What works wonderfully for one person may do absolutely nothing for someone else.

One person loves soft, subtle vibrations, while another is looking for a powerful vibrator. Some people only want clitoral stimulation, while others find penetration more important. And someone else might want to experiment together with their partner.

That is why I don't really believe in one "best" sex toy.

The best toy is the toy that suits you.

For me, sexuality is something you should simply be able to talk about.

Not complicated. Not overly serious. And certainly not something to be ashamed of.

Even if you are a bit shy

I know that it is not easy for everyone to ask questions about sex.

Perhaps you want to know which vibrator is suitable if you have never used a toy before. Maybe you are wondering what the difference is between an air-pulse vibrator and a regular vibrator. Or perhaps you are curious about a toy for you and your partner.

Those are all normal questions.

And honestly, I actually enjoy helping people with that.

With me, you really don't have to feel like you're asking a silly question.

There is actually no such thing as a silly question when it comes to sexuality.

Our motto is not just a nice slogan.

Better Happy than Easy means to me that I would rather take the time to discover what truly suits someone than just make the easiest choice. We are not a company backed by an investor with fancy lease cars that sponsors football clubs to grab attention... Or a company that pays supermarket directors just to earn as much as possible from you... we give you advice....

Not the most expensive, not the most popular, but the right one

I don't necessarily have to sell you the most expensive product. Nor the product with the most features. If a simple toy suits you better, then that is the best advice in my book.

Because ultimately, I only want one thing:

That you are happy with your choice.